Privacy policy

Last updated: 22 June 2026

REVERSE SHOP operates this store and website, including information, content, features, tools, products and services, in order to provide you, the customer, with an appropriate shopping experience (the “Services”). REVERSE SHOP is supported by Shopify, which allows us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal data when you visit, use, make a purchase or any other transaction through the Services or when you communicate with us. In the event of a conflict between our Terms and Conditions of Service and this Privacy Policy, the Privacy Policy prevails in relation to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services you confirm that you have read this Privacy Policy and understand what is described in relation to the collection, use and disclosure of your information.

The personal data we collect or process

When we use the term “personal data” we mean information that identifies or is reasonably linked to you or another person. Personal data does not include information collected in anonymised or anonymised form, so that it cannot identify you or be linked to you. We may collect or process the following categories of personal data, including inferences drawn from such data personal information, based on your interaction with the Services, where you live, and to the extent permitted or required by applicable law:

• Contact detailsincluding name, address, billing address, shipping address, phone number, and email address.
• Financialsincluding credit card, debit card and financial account numbers, card payment details, financial account details, transaction details, payment method, payment confirmation and other payment details.
• Account dataincluding your username, password, security questions, preferences, and settings.
• View transaction detailsincluding items you view, add to cart, wishlist, or purchase, return, exchange, or delete, and past transactions.
• Communicating with Us.this includes information you include in your communications with us, such as if you submit a dispute to customer support.
• Information on the deviceincluding device, browser or network connection information, IP address, and other unique identifiers.
• Usage informationincluding information regarding your interaction with the Services, as well as how and when you interact with or explore the Services.

Sources of Personal Data

We may collect personal data from the following sources:

• Directly from you. including when you create an account, visit or use the Services, communicate with us or provide us with your personal data;
• Automatically via the Servicesincluding through your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• Our Service Providersincluding when we engage them to implement a certain technology and when they collect or process your personal data on your behalf;
• From our partners or third parties.

3. How We Use Your Personal Information

Depending on how you interact with us or what Services you use, we may collect your personal data for the following purposes:

• Providing and improving services.We use your personal data to provide the Services to you, as well as to apply our contract to you; process your payments; fulfill your orders; remember your preferences and items of interest to you; send you account notifications; process purchases, returns, exchanges or other transactions; create, maintain and manage your account; arrange shipping; facilitate returns and exchanges; enable you to to post reviews and to create a personalized shopping experience, for example with product recommendations linked to your purchases. This may include using your personal data to personalize and improve the Services.
• Marketing and AdvertisingWe use your personal data for marketing and advertising purposes, for example to send you marketing, advertising and promotional communications by email, text message or post, and to show you online ads for products and services within our Services or on other websites, including based on items you have previously purchased or added to your cart and other activities within the Services.
• Security and fraud prevention.We use your personal data to authenticate your account; provide a secure payment and shopping experience; detect, investigate or take action against any fraudulent, illegal, unsafe or harmful activity; protect public safety and our services. By choosing to use the Services and registering an account you take responsibility for protecting your credentials. We advise you not to share your username, password and other login details with anyone.
• Communications with you.We use your personal data to provide you with customer support; provide you with answers; provide you with effective services and maintain our business relationships with you.
• For Legal ReasonsWe use your personal data in accordance with applicable laws or in response to valid legal proceedings, including requests by authorities or government agencies; to investigate or participate in testimonials, potential or ongoing lawsuits, or other legal proceedings; to enforce or investigate potential violations of our terms or policies.

2. HOW WE DISCLOSE PERSONAL DATA

In certain circumstances we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, sellers and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, storage, fulfillment, and shipping).
• With business and marketing partners to provide you with services and marketing announcements. For example, we use Shopify to deliver personalized ads with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your data in accordance with their privacy policies. Depending on where you reside, you may have the right to ask us not to share your data to show you personalized ads and marketing based on your online activity with different merchants and websites.
• When you ask or authorize us to disclose certain information to third parties, such as to ship your products, or when you use social media widgets or sign-in integrations.
• With our affiliates or within our business group.
• In connection with a business transaction such as merger or bankruptcy; in accordance with any legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce terms and conditions of service or policies, and to protect or defend the Services, our rights, and those of our users or others.

Relationship with Shopify

The Services are supported by Shopify, which collects and processes personal data relating to your access to and use of the Services to offer and improve the Services for you. In order to offer and improve the Services for you, the data you submit to the Services will be transmitted and shared with Shopify and third parties that may reside in countries other than your own. In addition, to help you protect, grow, and improve your business, we use certain advanced Shopify features that incorporate data and information received from you through your interactions with our store, as well as with other merchants and Shopify. To provide these enhanced features, Shopify may use personal data collected from your interactions with our store, as well as other merchants and Shopify itself. In such circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights relating to the use of your personal data for such purposes. For more information on how Shopify uses your personal data and the rights you may have, please see the Shopify Consumer Privacy PolicyDepending on where you live, you may exercise certain rights regarding your personal data here. Shopify Privacy Portal LinkCambridge, MA: Harvard University Press.

Third Party Websites

The Services may feature links to websites or other online platforms operated by third parties. If you open links to sites that are not affiliated with or controlled by us, you may have to accept their privacy and security policies and other terms and conditions. We do not guarantee nor are we responsible for the privacy and security of such sites, nor for the correctness, truthfulness and reliability of the information in they contain. The information you provide in public or semi-public contexts, including that which you share on third-party social platforms, may also be viewed by other users of the Services and/or users of such third-party platforms, without restrictions on their use by us or third parties. The fact that we include such links does not imply any support on our part in against the content of such platforms or their owners or operators, except as disclosed in the Services.

Children 'S data

The Services are not suitable for use by minors and we do not knowingly collect personal data from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal data, you can contact us using the contact details below to request their deletion. From the date of entry into force of this Privacy Policy privacy, we are not aware of the “sharing” or “selling” (depending on how such terms are stated in applicable laws) of personal data of individuals under the age of 16.

Security And Data Retention

Please note that no security measures are perfect or impenetrable and that we cannot guarantee “absolute security”. In addition, the data you submit to us may not be secure during submission. We recommend that you only use secure channels to communicate confidential or proprietary information to us.

The retention time of personal data depends on several factors, such as whether we need such data to maintain your account, to provide you with the Services, to comply with legal obligations, to resolve disputes, or to enforce other contracts and policies.

Rights and choices at your disposal

Depending on where you reside, you may have one or more of the rights relating to personal data listed below. However, these rights are not absolute and may only apply in certain circumstances and we may refuse your request to the extent permitted by law.

• Right of access/knowledge.You may have the right to request access to your personal data held by us.
• Right to erasure.You may have the right to request the deletion of your personal data held by us.
• Right to Correction.You may have the right to request the correction of your personal data held by us.
• Right of portabilityYou may have the right to receive a copy of your personal data held by us and to ask us to transfer it to a third party, under certain circumstances and with certain exceptions.
• Management of communication preferences.We may send you promotional emails and you may explicitly decline to receive them at any time by using the unsubscribe option in our emails. If you explicitly decline, we may still send you non-promotional emails, such as those related to your account or orders placed by you.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact details set out below. For more information on how Shopify uses your personal data and your rights, if any, including those relating to data processed by Shopify itself, please visit https://privacy.shopify.com/en.

You will not be discriminated against for exercising these rights. Before processing your requests, we may need to verify your identity, to the extent permitted by applicable law. In accordance with applicable laws, you may appoint an authorized agent to make requests on your behalf in order to exercise your rights. Before accepting a request from an agent, the we will ask you to provide proof that it has been authorised by you and may ask you to verify your identity directly. We will respond to your request within the reasonable time required by applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details below, or to report your complaint to your local data protection authority. For the EEA, you can find a list of the supervisory authorities of the responsible data protection hereCambridge, MA: Harvard University Press.

International Transfers

Please note that we may transfer, store and process your personal data outside of the country in which you reside.

In the event of a transfer of your personal data outside the European Economic Area or the United Kingdom, we will rely on reliable transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent contracts provided by the competent authorities of the United Kingdom, unless the data transfer takes place to a country that is deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We will update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory purposes. We will post the updated Privacy Policy on the website, change the“Last Updated” date, and issue a notice as required by applicable law.

Contact

If you have any questions about our privacy policies or this Privacy Policy, or if you wish to exercise any of your rights, please call , email us at administration@reversestore.shop or contact us at Strada Statale 231 151, CN, 12069, IT For the purposes of applicable data protection laws, we are the data controller of your data data.